Who we are
At Onélia, we believe brands grow best under the sun. We’re a creative agency born to help global brands thrive in Brazil — where strategy meets emotion, and creativity meets culture.
Founded in 2025 and inspired by the warmth of Bahia and the legacy of our founder’s grandmother, Onélia blends local insight with global perspective. We specialize in tropicalization, turning international ideas into locally loved brands.
With a team of Brazilian and international talents, we guide brands through the vibrant and complex Brazilian market — offering authenticity, innovation, and heart at every step.
Welcome to Onélia. Let’s grow tropical.
Who we have worked with
What We Do
At Onélia, we connect global brands with the heart of Brazil. From strategic consulting to creative execution, we guide you every step of the way, aligning global ambition with Brazilian authenticity.
We believe that turning international vision into local success isn’t just a tagline, it’s our craft. Through tropicalization, cultural strategy, and powerful storytelling, we help brands grow roots in Brazil and truly resonate with local audiences. Let’s grow tropical.
How Onelia Works
Step 1: Market Research
Market Research is a non-negotiable first step. It empowers clients to truly understand their target market, their audience, key cultural nuances, and how to position their brand effectively from day one.
Step 2: Go-To-Market Strategy
Once the research is complete, Onelia works closely with the client to turn insights into an actionable plan. This is where strategy meets local culture.
Heat, Culture & High Potential: Brazil Is Calling
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Robust Economy & Rising Consumption
Brazil is the 11th‑largest economy (GDP ~US $1.9 trillion in 2022), driven by services (~59% of GDP).
Retail sales hit record levels in Feb 2025 (up 0.5% MoM; +1.5% YoY) even under tight credit conditions
The population is ~213 million (2024 est.) the second-largest in Americas with a growing middle class and urban consumer base
source: routers.com
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Infrastructure & Investment Momentum
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MercadoLibre invests R$34 billion (~US $5.8 billion) in Brazil in 2025 (+48% YoY), creating 14,000 new jobs, signaling strong e‑commerce ecosystem expansion
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Continuous investment in logistics, fintech, loyalty and tech underscores Brazil’s strategic role for major regional players.
source: routers.com
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Digital Payments & Consumer Behavior
Brazil's Pix instant payments more than doubled on Black Friday 2024 to R$130 billion, showing rapid adoption
Average online transaction value in 2023 was R$470 (~US $85), and total online sales neared R$186 billion (~US $33 billion)
source: routers.com
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Why It Matters for Your Brand?
Mass reach + digital-first consumers:
smartphone-savvy, online-ready, and valuing convenience
Ad market on fire:
invest smart into mobile and programmatic to capture high-growth segments
Rapid payments & infrastructure:
Pix and big player infrastructure lower barriers and improve scale
Solid economic backdrop:
a growing, middle-class consumer base with record retail activity
Regional leadership & momentum:
brands that enter now ride the digital wave, not just catch up
Want to see your brand shine? Let’s talk.
Sign up for a free consultation!